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Media representation of spin doctoring in audiovisual narrative context of last fifteen years
Kopřiva, Štěpán ; Šoltys, Otakar (advisor) ; Trampota, Tomáš (referee)
This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.
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Media representation of spin doctoring in audiovisual narrative context of last fifteen years
Kopřiva, Štěpán ; Šoltys, Otakar (advisor) ; Trampota, Tomáš (referee)
This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.
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Negative-utopia in the 1920s and 30s and in the Postwar Period
NOVOTNÁ, Michaela
The diploma thesis characterizes and interprets negative utopias of the inter-war and post-war periods. In methodical terms, the thesis is based on the theory of representation, negative utopias are viewed as the products of the affairs and thinking of the period. The objective of this thesis is to contemplate in what manner the inter-war and post-war negative utopias reflected the discussions and ideas of the world, society and humans at that time. The Czechoslovakian utopias of inter-war and post-war period are considered in the context of the times. Individual chapter analyse the relation of the anti-utopian genre and the horizon of thoughts of the period. The diploma thesis asks in what manner negative utopias react to the changing world as well as the war and totalitarian experiences of the twentieth century.
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