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The proposal of project utilizing historical water constructions in tourism of Blanský les
ŠŮNOVÁ, Monika
This thesis is dedicated to the historic waterworks in Blanský forest. The main goal of this work is the proposal to use the historic water works in the tourism industry. In the theoretical part defines the concepts associated with the field of tourism, historic waterworks, management and marketing. In the practical part are selected three most important historic water works and their designed for use in tourism. Option utilization is calculated using managerial decision-making process and Saaty method. On the basis of the calculations are in the last part of the thesis proposed appropriate solutions.
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Marketing study of useage technical sights
ŠTĚRBOVÁ, Radka
This thesis analyzes the use of technical sights in tourism products in Tabor area. Is created a marketing plan for the reconstruction of selected technical sight (Křižík's power station) into a multifunctional cultural center. Based on the data are monitored financial results and possible sources of funding for this project and is suggested a strategy for future development.
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Cycling-tourism in Lipno region
ŠTĚRBOVÁ, Kristina
Subject diploma work was micro - region Lipensko, where was effected analyse of presumptions and development for cycle - tourism. Highlights was Lipenská main cycle track and her upward evaluation. Agent evaluation were designed stops on trace. Penthouses with sitting plus place for leant bikes. Stoppings: with informative or visual tables than mini fitness other possibility jogging section and calibration tachometer. After first analyse of cycle {--} tourism was making a marketing research, that has been drawn on set hypotheses. Hypotheses were given three and two of them were disproved. Negate conjectures were inspiration for a proposal project of the Lipenská cycle track. Final phase of the work is the proposal project and grant possibility of European union.
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Analysis of tourism services at Lipno
ŠTĚRBOVÁ, Kristina
The main poit of the work was the Lipno region and analysis of tourism services (accommodation, food, infrastructure, services for bikers, skiers, motorists, supplement services). And than was judged level of staff, cleanness, order and price too. After marketing research was realized data complied to tables, graphs. These informations was judged to client, environment, employment. Was proposed move too help this region in attractive. The main areas were: 1. A better quality for local inhabitants, 2. Infrastructure and environment, 3. Development of tourism, 4. Support for enterprisers. Than was offered innovation product package and comparison among Lipno region, Austria, Germany.
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The role of the regional narrow-gauge railway in tourism in region Jindřichův Hradec
Miškovská, Petra ; Netková, Jarmila (advisor) ; Štoblová, Marcela (referee)
The paper analyses the position of the narrow-gauge railway of Jindřichův Hradec in tourism of the region. The first part characterizes the area, its potency for tourism and analyses visitors in the region. The second part deals with detailed description of the narrow-gauge railway and the company Jindřichohradecké místní dráhy a.s., which owns and conducts the railway. The last part analyses the position of the narrow-gauge railway in tourism based on ascertained data and according to analisys suggests further development of the railway.
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