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Augmented Reality and Its Use in Various Sectors of Human Activity
 Zaporozhets, Gennadii ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis examines the main issues of augmented reality and how it can be used in various sectors of human activity. The theoretical part of the thesis focuses on the essence of this technical phenomenon and determines the main and common fields where augmented reality can be applied. A substantial part of the thesis is dedicated to the companies' marketing communication aspects where augmented reality technology is used containing specific examples. In the practical part, I suggest a system that aims to help newly arrived students adapt to the environment of the Faculty of management. The suggested augmented reality system should therefore contribute to students' adaptation to the town Jindřichův Hradec.
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