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International conglomerates of luxury goods and their specifics
Jandová, Denisa ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
The main theme of this thesis identifies the specifics of international luxury good conglomerates and their functioning. The aim of this work is to clearly map and describe the conglomerates' functioning, their brand's position, and the positive and the negative effects of their presence. The content of the thesis includes the definition of luxury and luxury goods, and also a brief overview of the worldwide trends and consumer preferences in the luxury segment. The following part contains an analysis of strategic brand management and its influence on the brands, and an analysis of the internal communication activities within the three biggest luxury groups: LVMH, Kering and Richemont. The next part concerns the Czech Republic and the local perception of luxury. The final part is dedicated to the articulation of trends in the luxury market, specifics of groups and its working, and finally, the results of their external communication and existence in the Czech Republic.
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Indicative Valuation of Mergers and Acquisitions – CK Fischer and NEV-DAMA
Hofmanová, Tereza ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
The main goal of this diploma thesis is to estimate the value of an entity NEV-DAMA, a.s. as of 30.6.2011; to describe the acquisition processes between CK Fisher, a.s. and NEV-DAMA, a.s. To achieve the former one, a discounted cash- flow method, namely DCF entity, was used. The valuation itself consists of a strategic and financial analysis. These constitute the cornerstone for value drivers analyses and financial plan. Lastly, both the market valuation using comparable enterprises was conducted and the outline of synergies from the above mentioned acquisition was compiled.
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Mergers in car industry
Bieliková, Hana ; Chytilová, Helena (advisor) ; Koubek, Ivo (referee)
This bachelor thesis is focused on economic competition, especially on mergers. Along with liberalization of world markets and economic recession there is an increasing pressure to form mergers. This pressure is extremely strong in car industry, where mergers are formed more often. The main goal of this bachelor thesis is to describe trends of mergers in car industry. In theoretical part I deal with economic theories and terms which are associated with competition and mergers. In the second part I will analyze closely unsuccessful merger DaimlerChrysler, and planned merger Volkswagen and Porsche -- merger influenced also by economic depression. In the last part I focus on differences between the mergers and I come up with their consequences.
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Proposal for the organizational structure of Kartex a.s. after the merger project with Slim Rope s.r.o. Analysis of opportunities and risks of the merger and the potential economic effects from organizational changes
Mucha, Tomáš ; Jaklová, Martina L. (advisor) ; Gregořica, Rudolf (referee)
In my bachelor thesis I dealt with the ongoing merger of Kartex a.s. and Slim Rope s.r.o. (names are changed due to the wishes of management). In the theoretical part, I outlined the theoretical aspects related to the topic of mergers and acquisitions. In the practical part I will then be dealing with every posibility where synergy could be found, risks that can araise during the merger i.e., there are particular unconnected corporate cultures, and there must be working two, till now, competiting brands side by side, and also design a new corporate culture. The goal of my work was to capture the essence of the problems emerging in the process of "post merger integration (integration of business), because in these moments failures occure in 80% of all business combinations.
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