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3
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Economics of star players - Do Czech people demand star players on the professional football players market more?
Kotrba, Vojtěch
;
Stroukal, Dominik
(advisor) ;
Kovanda, Lukáš
(referee)
This paper investigates presence of the superstar effect among users of the Czech fantasy league during seasons between years 2010 and 2013. Both main views are taken into consideration, namely Rosen's and also Adler's theory. Using regression models employing the method of least squares for panel data I show a positive superstar effect according to Rosen's theory in case when the star players are defined by their ability to score great amounts of goals. The presence of a positive superstar effect according to Adler's theory is not apparent in the models, which can be caused by the authors of the fantasy league overestimating the value of the star players beside their performance.
Detailed record
Impact of online user reviews on demand for PC and video games
Veselá, Anna
;
Mičúch, Marek
(advisor) ;
Hurník, Jaromír
(referee)
The thesis examines impact of online user reviews, expressed in 5-star rating system, on demand for PC and video games. Used weekly data are collected from www.amazon.co.uk for period 2000 - 2012. The thesis contributes to discussion which takes place between supporters of superstar theory and supporters of long tail theory. Panel structure of the dataset referred to application of fixed effects model for estimation of basic and extended model. Both estimates proved negative influence of assigned number of stars on sales rank. Basic model estimated influence of one unit change of stars on rank by 9 positions, extended model estimated this change to be 10 positions. Quantile estimate also proved negative influence of stars on sales rank. The influence is strongest for the lowest quantile of dependent variable (tau = 0,05) representing 5 % best-selling titles, where one unit change of stars causes change of 35 positions in opposite direction. With increasing quantiles this influence decreases to zero. It proves that within the market for PC and video games online user reviews contribute to superstar effect.
Detailed record
How important is reputation? Superstar effect in NHL
Račan, Martin
;
Hudík, Marek
(advisor) ;
Janíčko, Martin
(referee)
This bachelor thesis concerns professional sports market specifics and examines the influence of reputation on individual`s wage. This influence is examined through regression analysis with the data from NHL season 2010-2011. Reputation is measured with ranking of the most drafted players in the online game "Fantasy NHL online" and by player's participation in the "all-star game". A significant positive influence of reputation on player's wage is discovered. That implies existence of the "superstar effect" in NHL.
Detailed record
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