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How quickly do resolutions subside? Case of the fitness attendance after the New Year's Eve
Adamcová, Barbora ; Rotschedl, Jiří (advisor) ; Čermáková, Klára (referee)
Aim of this thesis was to investigate the effect of New Year's resolutions on the gym attendance and period, during which people abandon their set resolution. Analysis was performed by ordinary least squares method using data obtained from Hamr -- Sport, a.s. and it proved a positive effect of the resolutions on the attendance of the fitness center situated in Záběhlice compound. The thesis also analyzes influence of the weather, precipitation, days of week and moths of the year on the level of attendance. According to the results of the econometric model estimation, New Year's resolutions last on average for three months. In order to verify this period a robustness test was conducted, which confirmed the result. In a questionnaire survey respondents most frequently reported, that they managed to follow their latest resolution for three months (40 %). The questionnaire also revealed that people seem to leave their long term plans most often due to their own laziness and lack of willpower, but most of them do not use any motivational tools to solve the problem of self-control (or they just rely on their will and abilities).
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