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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of bank charges
 Ozimy, Matej ; Radová, Jarmila (advisor) ; Fleischmann, Luboš (referee)
This bachelor thesis deals with the analysis of bank charges of current and student accounts in specific banks in the Czech Republic for the year 2017. The first part of my paper deals with the inception and development of bank charges in the Czech Republic. I have also conducted a brief categorization of bank charges into individual segments, linking them either to a particular service or product, specifying their rates, which indicate the market developments. The main objective of my thesis was to find the most suitable bank in terms of bank charges (client expenses associated with account management and other services) and also in terms of the return on current accounts (ie. savings accounts) and student bank accounts to identify the best client account.
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Statistical comparison of selected banking products in selected banks
 Salamánková, Jiřina ; Prášilová, Marie (advisor) ; Kudlík, Michal (referee)
The thesis analyzes the development of children's and student accounts in the two banks. It uses methods of descriptive statistics, procedures for describing and modeling of time series. The survey examines the opinions and demands of clients for these banking products and evaluates them by using methods of descriptive statistics and methods for assessing dependence of qualitative character. Work provides general recommendations that is applicable to all banks in the field of children's and student accounts as well as the results of a comparison of two banks surveyed.
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Marketing Strategy of ČSOB, Comparison with the Competition
 Mašková, Kateřina ; Zamykalová, Miroslava (advisor) ; Bouška, Milan (referee)
The bachelor thesis deals with the analysis of ČSOB's marketing strategy, which is afterwards compared with the strategies of the biggest competitors of Československá obchodní banka, a.s. on the Czech market. The aim of the comparison is to find out the strengths and the weaknesses in ČSOB's marketing strategy. Then the issue if ČSOB applies sufficient communication policy oriented to the students is discussed. From the questionnaire carried out among the owners of student's accounts it seems that ČSOB lags behind its biggest competitors in that perspective.
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