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Assessment of Advertising Message
 PAVLÍKOVÁ, Klára
The aim of this bachelor thesis was to analyse assessment of advertising messages in students organization called AIESEC. For this thesis was chosen advertising messages for recruitment and target group were students of the University of South Bohemia. The theoretical part describes terms such as marketing communication, marketing communications mix and and targets and advertisment. The practical part is based on a qualitative and quantitative research. Qualitative research is in form of structured interviews with former president of this organisation. Quantitative survey is perfomed by questionnaires wich were filled online. The conclusion contains suggestions of ways to improve advertising messges in AIESEC based on student's opinions. The practical part is based on quantitative and qualitative research. Qualitative research is in the form of structured interviews with the former president of the organization. Quantitative survey is perfomed by questionnaires which were filled out online by respondents via online form. In this part are suggestions how to improve the advertising message in AIESEC. All suggestions are based on results of questionnaires survey. At the end of this thesis are two researchs claims which were confirmed or refuted.
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