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Marketing Strategy of ČSOB, Comparison with the Competition
 Mašková, Kateřina ; Zamykalová, Miroslava (advisor) ; Bouška, Milan (referee)
The bachelor thesis deals with the analysis of ČSOB's marketing strategy, which is afterwards compared with the strategies of the biggest competitors of Československá obchodní banka, a.s. on the Czech market. The aim of the comparison is to find out the strengths and the weaknesses in ČSOB's marketing strategy. Then the issue if ČSOB applies sufficient communication policy oriented to the students is discussed. From the questionnaire carried out among the owners of student's accounts it seems that ČSOB lags behind its biggest competitors in that perspective.
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