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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal of Communication Plan in Cognito.Cz
 Kosturová, Monika ; Kuželíková, Lucie (referee) ; Milichovský, František (advisor)
This bachelor’s thesis is focused on communication mix. In first part are mentioned theoretic knowledges that are needful for understanding of the dilema. In second part are these knowledges applied on concrete company and then is made an analysis of the communication mix of the company. In conjunction with the findings is evaluated the suitability of using individual marketing mix instruments and there are advised changes that would lead to more effective results of the marketing communications.
Detailed record
Proposal of Communication Plan in Cognito.Cz
 Kosturová, Monika ; Kuželíková, Lucie (referee) ; Milichovský, František (advisor)
This bachelor’s thesis is focused on communication mix. In first part are mentioned theoretic knowledges that are needful for understanding of the dilema. In second part are these knowledges applied on concrete company and then is made an analysis of the communication mix of the company. In conjunction with the findings is evaluated the suitability of using individual marketing mix instruments and there are advised changes that would lead to more effective results of the marketing communications.
Detailed record

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