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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Communication Strategy Draft for ACP Traductera, s.r.o. for Human Resources Gaining in the Frame of Secondary Schools
 Jáchimová, Terezie ; Syrovátka, Oldřich (advisor) ; Vegrichtová, Radka (referee)
The thesis is based on close relationship between human resources and marketing communication. The aim of this work is to design and validate appropriate methods for promoting the company ACP Traductera s.r.o. among relevant focus groups, the sources of potential quality employees on the labour market. The focus group in question consists of the students of chosen high schools in Jindřichův Hradec and its neighbourhood.
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