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	Foreign Company's Strategy for Entering the Czech Market Svoboda, Luděk ; Švejda, Mojmír (referee) ; Zich, Robert (advisor) The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out. Detailed record
	Market Entry and Marketing Strategy of Scootland s.r.o. with Relation to Slovakian Market Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor) Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh. Detailed record
	Zhodnocení možnosti vstupu podniku na vybraný zahraniční trh Hubená, Lucie The subject of the bachelor thesis is to evaluate the possibility of entry of the company Novibra Boskovice s. r. o. into the Iranian market. The thesis characterizes the company, its internal environment and financial situation, the sectoral analysis and the analysis of the Iranian market is described as well. The SWOT matrix is formulated from these findings, moreover the SWOT matrix will evaluate the com-pany's entry into the Iranian market and identify the opportunities and threats of this market. The aim of the thesis is the recommendation of a strategy of entry into the Iranian market, which might be utilized by the company in the future expansion into this market. Detailed record
	Market Entry and Marketing Strategy of Scootland s.r.o. with Relation to Slovakian Market Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor) Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh. Detailed record
	Foreign Company's Strategy for Entering the Czech Market Svoboda, Luděk ; Švejda, Mojmír (referee) ; Zich, Robert (advisor) The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out. Detailed record
	Návrh strategie vstupu na zahraniční trhy Hegerová, Jana Detailed record

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