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National Repository of Grey Literature

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Aplikace konceptu Balanced Scorecard v podniku BAEST, a.s. Klepišová, Hana ; Neumaierová, Inka (advisor) ; Kulovaný, František (referee) Cílem této práce je napomoci realizaci aktuální strategie v podniku BAEST, a.s. prostřednictvím konceptu Balanced Scorecard. Strategie podniku se v této práci analyzuje a vybírají se nejvýznamnější cíle, které se stávají součástí strategické mapy podniku. Tato práce obsahuje též měřítka a strategické akce k vybraným strategickým cílům. Úkolem strategické mapy je stanovení priorit (na které cíle se má podnik zaměřit, aby dosáhl stanovené strategie), komunikace strategie napříč podnikem a měření naplňování strategie. Detailed record

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