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National Repository of Grey Literature

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Strategické řízení značky ve společnosti Hilti, s.r.o. Kiršnerová, Kateřina ; Žebrák, Miroslav (advisor) ; Rozkošný, Karel (referee) Bakalářská práce je zaměřena na analýzu procesu strategického řízení značky ve společnosti Hilti, s.r.o. Pomocí teoretických znalostí a analýzy současné situace se snažím odhadnout oblasti na zlepšení, které pomohou společnosti Hilti ve zkvalitnění tohoto procesu. Detailed record

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