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National Repository of Grey Literature

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Marketing strategy for the division KFR of the company Kelly Services Franková, Pavlína ; Halík, Jaroslav (advisor) ; Půda, Ivo (referee) The first chapter informs about the company, its divisions and product portfolio. The following chapter is devoted to the region EMEA and the staffing industry, including competition analysis in the region. The last chapter is offering marketing strategy for the division Kelly Financial Resource in the Czech Republic. It provides with SWOT analysis, competition analysis, positioning and segmentation, strategy goals, communication media and budget. Detailed record

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