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Using the GAP Model of Service Quality in the FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Using the GAP Model of Service Quality in the FITcentrum Chrudim. Objectives: The aim of this thesis is to analyze through GAP model the causes of the gaps that exist between the various levels of interaction in the process of providing services in the FITcentrum Chrudim. Based on the results was assessed the state of the organization and the solution was designed to achieve a higher quality of service and higher customer satisfaction. Methods: For the research is used GAP model of service quality, model of five gaps. Individual gaps were investigated using questionnaires designed for customers and staff of fitness center, semi-structured interview with the owner of fitness and self-observation. Results: The results of research are illustrated using the method of classification crosses, tables and graphs. The obtained dates helped to identify the services, what can be improved and to find the gaps in communication between employees and on the basis of this are set recommendations, how existing deficiencies minimize or completely removed. These results help to achieve a higher quality of providing services and enjoyment of the customers. Keywords: sports service, service quality, customer satisfaction, GAP model of service quality, FITcentrum Chrudim
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Marketing Research of Customer Satisfaction in Tenis Klánovice
Krucká, Tereza ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Marketing research of customer satisfaction in Tenis Klanovice Purpose: The main aim of the bachelor thesis is to find out customer satisfaction in Tenis Klánovice. Furthermore, based on the data obtained from research, point out the potentional shortage in tennis club's services. Also, give suggestion of solution which would lead to improvement of customer services. Methods: Method of quantitative research was used, specifically questionnaire. Respondents were interviewed in a writing way. As well as the semi- structured interview with the chairman of the club was done, the observation was made. Results: Thanks to research, it was found out that customers are satisfied with the services. However, there are several weaknesses in the service that can be improved. Therefore, propositions were made to improve the service. Keywords: sports service, customer, marketing mix, marketing research, satisfaction
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Using the GAP Model of Service Quality in the FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Using the GAP Model of Service Quality in the FITcentrum Chrudim. Objectives: The aim of this thesis is to analyze through GAP model the causes of the gaps that exist between the various levels of interaction in the process of providing services in the FITcentrum Chrudim. Based on the results was assessed the state of the organization and the solution was designed to achieve a higher quality of service and higher customer satisfaction. Methods: For the research is used GAP model of service quality, model of five gaps. Individual gaps were investigated using questionnaires designed for customers and staff of fitness center, semi-structured interview with the owner of fitness and self-observation. Results: The results of research are illustrated using the method of classification crosses, tables and graphs. The obtained dates helped to identify the services, what can be improved and to find the gaps in communication between employees and on the basis of this are set recommendations, how existing deficiencies minimize or completely removed. These results help to achieve a higher quality of providing services and enjoyment of the customers. Keywords: sports service, service quality, customer satisfaction, GAP model of service quality, FITcentrum Chrudim
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