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Strategic development plan of the ABC Braník football
Šebák, Marek ; Opelík, Daniel (advisor) ; Šíma, Jan (referee)
Title: Strategic development plan of the ABC Braník football Objectives: The main objective of the thesis is to draw up a strategic plan for the future development of the registered association ABC Braník football. Methods: Qualitative semi-structured interviews, document analysis, PEST analysis, SWOT analysis, EFE and IFE matrix and TOWS matrix. Results: From the interviews conducted with members of the management and the analysis of documents, the internal factors of ABC Braník were identified. Using PEST analysis, potential external influences on the organization under study were mapped. Subsequently, each section was rated by three respondents to determine the key factors for the final SWOT analysis. This analysis was further augmented with the TOWS matrix to provide a focus for strategic planning. In the final stage of the thesis, specific proposals and timelines were developed to address the specific target areas identified during the analysis. Keywords: PEST analysis, SWOT, TOWS matrix, interviews, sports organisation
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Economics of sports organization
Prorok, Josef ; Kotáb, Jiří (advisor) ; Novotný, Jiří (referee)
This work deals with the economics of sports organizations and the overall analysis of the current state of funding for sport in the Czech Republic, its benefits, health benefits, and also comparison with other countries within the European Union. The main sponsor of sport in the Czech Republic is the Ministry of Education Youth and Sports, which in co-operation with the umbrella organizations reallocate resources to support sports through grant programs. The goal of this thesis is to analyze the management of two key umbrella organizations and representatives of Czech sports the Czech Olympic Committee and the Czech Union of Sport and to propose recommendations for improving the system of redistribution of funds, including the definition of the highest sports authority, which is will be able to represent the interests of the sport towards international institutions, legislative bodies, government institutions, regional and district authorities, lottery companies or potential sponsors.
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