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Analysis of coherence of sports diplomacy in comparison with Hungary
Ebertová, Tereza ; Doktor, Martin (advisor) ; Janák, Vladimír (referee)
Title: Analysis of coherence of sports diplomacy in the Czech Republic in comparison with Hungary. Objectives: The aim of the bachelor's thesis is based on the information obtained and analyzes to find out how institutions in the Czech Republic and Hungary use the organization of large sporting events to present in the field of sports diplomacy. Methods: The bachelor's thesis used qualitative methods, which were used to obtain the necessary data. It was both an analysis of secondary data, which was performed from internal sources, which were provided for the purposes of this work, and unstructured interviews, which were used to communicate with selected members of the Czech and Hungarian Olympic Committees. All these methods were finally completed and the collected data were applied to the comparative analysis. Results: The results of the work prove the high degree of presentation of the state brand through the organization of an international sporting event in both cases of EYOF. At the same time, the results show that Hungary was able to use more elements than the Czech Republic to present its brand. However, in none of the examined cases was the maximum use of all aspects included in the comparison for the presentation of the state brand. Keywords: sport diplomacy, nation branding, partaker,...
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International relations and the Olympic movement
Parthonová, Štěpánka ; Veselý, Zdeněk (advisor) ; Dubský, Zbyněk (referee)
The bachelor thesis is focused on the role of the Olympic movement in the international relations and sport diplomacy. The first chapter describes the Olympic movement, its antic roots and its resumption at the end of the 19th century. Second chapter presents sport diplomacy as a part of public diplomacy in connection with organizing the Olympic Games. In the last chapter examples of Games in Berlin and Beijing are given which served for profit of the hosting country.
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Olympic Games as a Component of Public Diplomacy (Case Studies Beijing 2008, Sochi 2014)
Pinkava, Matouš ; Dubský, Zbyněk (advisor) ; Veselý, Zdeněk (referee)
This thesis examines the Olympic Games as a tool of public diplomacy. The problem is solved through two case studies which enable to understand the role of the Olympic Games in public diplomacy and the possible benefits for public diplomacy resulting from organizing of the Olympic Games and from participation in the Olympic Games. The 2008 Summer Olympics in Beijing and the 2014 Winter Olympics in Sochi are chosen as the case studies for various reasons. Before hosting the games, both countries had interest in proving their strong position in the international field. Before the Olympics, both countries were also facing critique and pressure from the international community and before both Olympics, the possibility of boycott was often mentioned mainly in the western media. Based on four factors that evaluated the impact of these Olympics on public diplomacy of both hosting countries it was concluded that the hosting of the Olympics provided both countries with massive interest of international public, a generally nonnegative position of political elites, and excellent results of the home athletes. Despite ambiguity in the international reactions to the Olympics, it is possible to claim that the hosting of these Olympic Games had a positive short term impact on the public diplomacy of the hosting countries. This thesis also reveals a need for further examination of long term impacts of hosting the Olympic Games and other sporting mega events on public diplomacy.
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Czech culture season - Czech Open 2012 from the perspective of cultural and sport diplomacy
Hlavová, Jana ; Peterková, Jana (advisor) ; Rolenc, Jan Martin (referee)
With the increasing globalization, the need of nations for effective presentaion grows in importance. One of the potential ways for state's presentation can be using cultural and sport diplomacy. This paper aims to confirm the principle that application of cultural and sport diplomacy for international communication can be a great contribution for the state. The first chapter presents the theoretical terms of cultural and sport diplomacy together with with the tools and methords. Second chapter decribes historical development of sport and cultural diplomacy and presents Czech centers as the most influential actor of Czech cultural diplomacy. This chapter also includes three sport-cultural events where diplomacy was applied. The third chapter is focused on detailed description of cultural season organized during Summer Olympic Games 2012.
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