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Visitors` Satisfaction in South Bohemia (Šumava Tourist Area)
KOŇAŘÍKOVÁ, Zita
Tourist's satisfaction in a particular destination is crucial for his possible return to the locality and subsequent references. It is based on many aspects of the stay and often dissatisfaction with one of them is enough to see the destination in a completely different light. This thesis clarifies, how do the visitors of South Bohemia, specifically of the tourism region of Šumavsko, perceive the quantity and quality of primary and secondary tourism offer in the destination as well as factors that influence or directly determine their satisfaction. Given the popularity of tourism, its possibilities, and supply, several aspects crucial for strengthening, maintaining or restoring the competitiveness of the destination were observed and analysed. In conclusion, the thesis provides a solution for the elimination of shortcomings preventing the region from developing tourism.

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