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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Neuromarketing and it´s application when working with Mary Kay.
 Šetková, Lenka ; Chylíková, Hana (advisor) ; Steinerová, Karolína (referee)
This thesis introduces neuromarketing as a new form of highly effective marketing. Theoretical part describes the selected tools for measuring brain's activity, fundamental terms in neuromarketing, mirrors neurons, soma markers. Mentioned are also subliminal messages. Further, attention is paid to describe some of the differences between male and female brain. Practical part of this thesis introduces the company and brand Mary Kay, including global marketing activities. Then, it contains analysis of brand positioning on the Czech market, evaluating of the current marketing activities of Independent Beauty Consultant and a proposal for improvement (of marketing activities) and increase in sales volume.
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