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Change of management system in small company
Škvařilová, Hana ; Šašek, Martin (referee) ; Koráb, Vojtěch (advisor)
The main aim of Diploma Thesis is management system analysis and sugestion of chosen company, according to a management functions. Strategic analysis is a part of company analysis. It includes the proposals and recommendations of management system which gives a support for a company position at the market and helps to improve company economic result.
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Change of management system in small company
Škvařilová, Hana ; Šašek, Martin (referee) ; Koráb, Vojtěch (advisor)
The main aim of Diploma Thesis is management system analysis and sugestion of chosen company, according to a management functions. Strategic analysis is a part of company analysis. It includes the proposals and recommendations of management system which gives a support for a company position at the market and helps to improve company economic result.
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Conditions of development of small company in tourism
ZIEGLER, Tomáš
This bachelor work is about condnitions of development of small and middle companies in tourism. The objective of this bachelor work is to evaluate conditions of development of guest-house Yetti, analyse position of this company in competition, analyse management system, evaluate possibilities of use of operating aids and suggest solutions of further development. Guest-house Yetti was founded in 2003 and is situated in Jizerské hory in a small village called Horní Maxov. When Yetti came to Horní Maxov its strategy was very well able to compete and had a lot of satisfied customers. But after few years the interest of customers began to fall down. Why did it happen? It appeared that good idea is not enough to be successful in business. Good directing is important for business as well as competitive advantage. This bachelor work is evaluatng a marketing mix of guest-house Yetti. Produckt, price and people seems to be all right but place, promotion, packaging, partnership and programing are uncared. Business for own account in tourism is not easy, it has many obstackles and many oportunities. It takes a lot of energy and time, but business for own account gives the businessman freedom.
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