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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing communications of small and medium enterprises
 KOMZÁKOVÁ, Iva
The bachelor thesis deals with marketing communications for small and medium-sized enterprises. In the theoretical part the conditions for small and medium-sized enterprises are defined, followed by an explanation of terms such as marketing mix, marketing communication and its tools, which continues with the process of planning and event-marketing campaign. The practical part introduces the examined company, its competitors and marketing communications organizations. The main part of the paper describes a project proposal for the company and its implementation. A separate chapter is devoted to evaluating and measuring the effectiveness of event-marketing campaign.
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