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Rozvoj cestovního ruchu v Moravskoslezském kraji
Juráková, Eliška
Juráková, E. Tourism development in the Moravian-Silesian Region. Bachelor the-sis. Brno: Mendel University, 2019. The bachelor thesis deals with the tourism development in the Moravian-Silesian Region and it’s separated to two parts. First part of bachelor thesis focused on tourism issue and destination management. The terms which are closely related to the topic are clarified here. The practical part evaluates the current state of tourism in the destination by using localization, selective and realization factors. Primary data were obtained via survey which took place among visitors to the Moravian-Silesian Region. Based on results of primary and secondary analysis the new tourism product was created. The product was designed to help develop tourism in the Moravian-Silesian Region.
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Masarčíková, Jana ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis deals with the media heroization / construction of dead celebrity icons. The introduction focuses on the explanation of the process of becoming an icon and its interpretation in certain fields and theoretical concepts, for example in the context of semiotics and sociology. A separate chapter is devoted to the role of media in the process. I attempt to reveal the media's influence on this process by studying the theory of media construction of reality and the ctreation of culture industry. The second chapter also explains the phenomenon of celebritization, which is crucial due to the applied example of dead celebrities. Based on the specific analysis I try to identify trends that are reflected in media representation of dead celebrities afterlife, and these further put in a wider context. The aim of the master thesis is to find out what trends are reflected in media representation of celebrities after their death, how the media work to maintain dead celebrities "alive", and what are the specifics of this "life". The content analysis was determined to show the character of media coverage. The semiotic analysis on the other hand to show what myths are constructed around the famous dead celebrities.
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Celebrity v reklamě
Baráthová, Monika ; Koudelka, Jan (advisor) ; Bursíková, Marcela (referee)
Práce se zaměřuje na tematiku zahraniční celebrity v české televizní reklamě. Analyzuje 5 reklam na mezinárodné úrovni, ve kterých vystupují světoznámé osobnosti. Teoretická část zahrňuje kapitoly, které vysvětlují základní pojmy spojené s touto tematikou. Ve praktické části jsou uvedeny testy provedené na základě údajů z osobních individuálních dotazníků. Testování závislostí mezi odpovědi a demografickými charakteristikami respondentů proběhlo pomocí programu Statgraphics.
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