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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Company Marketing Mix
 Tefferová, Iva ; Ing.Lenka Serafínová. (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with the marketing mix of the SKITECH company. The thesis focuses on developing a marketing mix and proposing ski products of ski resort. A prerequisite for the creation of a marketing mix is the SWOT analysis and competitor analysis. Based on these results, it establish the vision and objectives of ski resort and propose different products. In final part of the marketing mix it apply them to a specific product.
Detailed record
Internet Communication and Promotion of Mountain Resorts in the Giant Mountains
 Konvička, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.
Detailed record
Company Marketing Mix
 Tefferová, Iva ; Ing.Lenka Serafínová. (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with the marketing mix of the SKITECH company. The thesis focuses on developing a marketing mix and proposing ski products of ski resort. A prerequisite for the creation of a marketing mix is the SWOT analysis and competitor analysis. Based on these results, it establish the vision and objectives of ski resort and propose different products. In final part of the marketing mix it apply them to a specific product.
Detailed record

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