National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
Tourism trade and its environment
ŠVARCOVÁ, Jana
Work deal with region Horšovskotýnsko and tourism in this area. Aim of work was valorize state of tourism in this area and create suggestion that would here improved situation. Proposal become cycling trace.

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