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National Repository of Grey Literature

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Analysis of TESCO shop formats on the Czech market Jurištová, Lucia ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee) Main goal of this thesis is to compare different shop formats of Tesco store chain, analyze their advantages and disadvantages and compare them with each other. At the same time the thesis tells you what individual shop formats offer. It also explains what features individual formats have in common and what features are different. This thesis is divided into three main chapters. The first chapter explains the meaning of basis terms that are crucial for the work. The second chapter focuses on familiarization with Tesco company - with its history, activities and also with the theoretical definition of variuos formats. The third chapter is an analysis of the given formats based on my subjective opinion. Detailed record

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