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Value of gender stereotypes in Marketing
Šimíková, Kristýna ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
This dissertation addresses the role and value of gender stereotypes in Marketing. The objective is on the one hand to chart male and female imagery in advertising and on the other to establish consumers' attitudes to this imagery, thus enabling a comparison of these outcomes. The first, theoretical part of the dissertation depicts the status of men and women in society and how advertising seeks to reflect this, and in addition describes the research methodology employed in the second, practical part. This latter part comprises a questionnaire survey and an advertising content analysis, and concludes with a comparison of the mentioned surveys.
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Development of gender´s policy in the area of Evropean Union and its prediction
SEDLÁKOVÁ, Magdalena
Gender equality is a very important social value, which has a long-lasting tradition in European Union and it is a necessary condition for the achievement of its goals. This thesis deals with the topic of women representation in politics, particularly in European Parliament and national parliaments in European Union. The fact that women have found their way into European Parliament is evident. In 1979 only 17% of all parliament members were women and nowadays they represent more than one third of all members of the Parliament ? 35%. The representation of women in national parliaments is lower than in European Parliament and it differs in particular countries. In 2000 the representation of women in national politics reached 18,3 %. Throughout various periods no decline has been registered and in 2010 the representation of women in national politics reached 23,6 %. The comparison of the development of the representation of women in politics according to the state systems is interesting. Concerning national parliaments, the best results have been achieved in European kingdoms. The optional partial quotas are employed to increase the representation of women in politics within the frame of European Union. The long-term goals have been set to indicate further development and criteria that should have been achieved. The present idea is to reach at least 25% representation of women in national parliaments in all member states.
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Turkish Love in Germany. Intercultural Conflicts in the Form of the Novel and Film
ČASTOVÁ, Jana
The topic of dissertation is the view and the understanding of term ?love? in Turkish-German coexistence. The dissertation is divided into two main sections. The first one contains general information about life of Turks in Germany. The history-overview of migration to Germany precedes this description. In the theoretical section there is also described the meaning of intercultural life, intercultural literature and intercultural movie. This section is based especially on the studied literature. The second section of dissertation includes analysis of literature work and movie from the view of characters-characteristic and their understanding of term ?love?. Also we can find here the description, how each character copes with the feeling ?to be in love?. The goal of the dissertation is to show intercultural life in the context of the basic human feeling?in the context of love.
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Cognitive predispositions affected by degree of brain masculinity and femininity
PIXA, David
This thesis is concerned with gender-related differences of cognitive predispositions. Findings could be utilized predominantly in human resource management, pedagogy and psychology. The research was proceeded as a case study of 45 undergraduate students. Individual degree of masculinity/femininity (gender) was indicated by the Minnesota Multiphasic Personality Inventory (MMPI), while cognitive preferences were measured and described by Hermann Brain Dominance Instrument (HBDI). Another data were obtained by means of qualitative research methods, such as participant observation and semi-structured interviews. Besides, in general features were surveyed hand-lateral-preference, professional orientation and attention capability. All probands were divided into 6 categories according to gender and degree of MF. Synthesis of MMPI and HBDI results showed significant congruence between the gender-categories and a dominant preference of the HBDI{\crq}s cognitive styles: Masculine men {--} a dominant preference of A-mode (analytical thinking). Feminine men {--} a dominant preference of D-mode (imaginative thinking). Masculine women {--} a dominant preference of B-mode (sequential thinking). Feminine women {--} a dominant preference of C-mode (interpersonal thinking). This findings were in accordance with a professional orientation of the probands (regardless of the field of study they have choosen). Right-brain dominant students (mostly feminine men) were not well-adjusted to a classical passive teaching metods.
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Cladistic analysis of reproductive, behavioral, sociobiological, and developmental traits in the Hominoidea
DUDA, Pavel
The available information concerning reproduction, ontogeny, behavioral patterns and social relationships in all species of extant and some extinct were analysed cladistically. The character set was optimized on the phylogeny of the Hominoidea, and the particular common ancestors were reconstructed. The study reveals that all common ancestors (excluding the common ancestor of Pan spp.) showed more or less gorilla-like patterns of behavior and social system. The major outcome of this study is the finding that humans, despite universal assumptions, are (in terms of behavior and sociobiology) rather slightly derived gorillas than substantially derived chimpanzees.
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The awareness of czech adolescents about gender issues.
SLOVÁKOVÁ, Lucie
This thesis aimed at mapping out the knowledge of Czech adolescent of gender questions and establishing how they evaluate the present educational concept in regard of gender equality. As this bachelor´s thesis´ main method of research, the secondary data analysis has been chosen is the content analysis of documents regarding the gender problems. For the primary data collection, the interrogation method{--}the questionnaire technique{--}has been chosen. By means of questionnaries which had been distributed to adolescent in various school types the target has been achieved and the foreward supposition has been confirmed as well.
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The life quality at family members of clients with drug addiction depending on their sex
ŠVANCAROVÁ, Alena
The National Strategy for Antidrug Policy for the period 2005 to 2009 is a key document nowadays. Situation in the field of drugs remains stable. Cannabis products and ecstasy are illegal substances used in most cases. Two basic appliances {--} questionnaires and interviews {--} were used in the research of this bachelor thesis. The investigated complex comprised 37 parents and 22 siblings. The sample was determined with random selection. The aim of the research was to define the period of the worst stress at family members of clients with drug addiction. Just the discovery of a family member{\crq}s drug addiction was indicated the worst stress period. Changed appearance, telling lies and change of friends were described as the main indication leading to the conclusion of a family member{\crq}s addiction. Depending on the discovery of problems with drugs the family contentment is changing considerably. It turned out that men solve their family situations connected with drug addiction of a member in a completely passive way. That is why there is a very bad cooperation with curative institutions. The research shows that respondents-siblings were informed on their sibling{\crq}s addiction much earlier than their parents.
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PROSTITUTION - CAUSE AND SOCIAL ASPECTS
NOVÁ, Jana
This diploma work deals with the problem of prostitution and its accompaniing negative impacts in the public life. The theoretical part deals with the actual problems of prostitution. The practical part contains the outcome of the research focused on the attitudes and opinions of the public and the prostitutes on prostitution.
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Men and women images in commercials
Szilágyi, Tomáš ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
Bachelor thesis Men and women images in commercials is focused on actual overview of commercial itself, with emphasis on television advertisment. It is focused on definition and problem of sex roles in advertisment and marketing. The whole thesis is done theoretically -- empiric, where theoretical part, discusses bacis terminology and explains relevant factors for better understanding of practical part. Practical part uses quantitative content analysis following by interpretation of its results.
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