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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy Proposal for "sKým.cz Services
 Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
Detailed record
Marketing Strategy Proposal for "sKým.cz Services
 Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
Detailed record

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