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The strategy of Barentz Europe B.V. company, entering markets of Azerbaijan and Georgia
Kratochvílová, Pavla ; Zamykalová, Miroslava (advisor) ; Struhar, Karel (referee)
This bachelor thesis deals with the strategy of Barentz Europe B.V. company, entering markets of Azerbaijan and Georgia. In the first part is presented Barentz Europe B.V. company. There are also described in the thesis both selected countries, based on detailed PESTL analyses. In the second part the thesis deals with description of concrete strategies selected for the markets of Azerbaijan and Georgia and their comparison.

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