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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Research of the image of L'Oréal in the segment of students in Belgium
 Berčíková, Michaela ; Postler, Milan (advisor)
This paper is divided into theoretical and methodological part. First part defines the concept of the company brand, its role as a non-tangible asset, its value and methods of measurement and the process of strategic management of the brand value. Second part discusses the history of the L'Oréal Group, explains the main steps of the research. It focuses on student's perception of the importance of job conditions and psychological traits in a company as well as evaluation of L'Oréal's performance on these aspects.
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