National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Using of Marketing Tools in Chosen Retail Subject
DOUŠOVÁ, Lucie
The topic of my bachelor thesis is: The size of exploitation of marketing tools at chosen retail business. As well as an exploration of facts, a practical part can also be found there and it consists of two sections. It is composed of a quantitative and qualitative market research. In the quantitative research forty-four retail businesses in West Bohemia were analyzed. A qualitative marketing research refers to a chosen retail subject.
Using of Marketing Tools in Chosen Retail Subject
HAVLÍČEK, Radek
In those baccalaureate work am try analyse state exploitation marketing tools in choice sample retail subjects. In quantitative parts work am analyzed sample retail subjects choice systematic potluck from areas limit highlands. These subjects am addressed through ready questionnaire. Qualitative volume of work presents case study, who basis was deep conversation with owner choice retail troop that the finds in also areas.In final parts am on the basis quantitative and qualitative research processed recommendation for choice retail subject that the would according to mine opinion redounded to his next development and fruitfulness.

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