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Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
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Sustainable and Responsible Tourism in the Šumava region
ŠVECOVÁ, Denisa
This diploma thesis focuses on sustainable and responsible tourism in Šumava and the influence of the bad weather on sustainability in tourism in the Šumava National Park. The thesis is divided into two parts, a theoretical and a practical part. Positive and negative influences concerning tourism are explained at the beginning of the theoretical part. It further continues with characteristics of sustainable tourism, its principles, foundations, management and marketing. The last part of the theoretical part is focused on terms concerning responsible tourism and its principles. The practical part characterizes Šumava National Park and its relations with sustainable tourism. On the basis of secondary data, an analysis is conducted, which compares the influence of the weather on sales in tourism. The aim of the analysis is to establish the weather impacts on the economic outcomes. In the following part, the current portfolio of the available alternative tourist attractions during bad weather in the Šumava region is analysed. On the basis of the acquired results, tourism products are suggested. The products respect the principles of the sustainable and the responsible tourism. These are a network of the so-called shelters, a raincoat and a mobile application containing further information on the aforementioned products.
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Models Supporting Decision Making of a Tourism Destination Management
STUDENÝ, Zdeněk
This diploma thesis focuses on the application of system thinking and its methods to the issues of decision making within destination management and its organizations. The main aim of the thesis was to create a model to support decision making of destination management organization and to plan sustainable and responsible tourism development in the destination. A partial aim was to create a simplified model in which a simulation of the given system was performed. This aim has been applied to the destination of Cesky Krumlov. The contribution of the work is to find optimal decisions, policies and individual processes in order to assess the subsequent impacts and manage the development of tourism destination towards sustainability.
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Sustainable and Responsible Tourism in South Bohemia
BOUČKOVÁ, Miroslava
The main aim of this thesis is to apply the principles of sustainability and responsibility in the South Bohemian region as a tourism destination in relation to Chinese clients and related problems with the subsequent use of modern methods and trends for the development of tourism destination with regard to sustainable and responsible tourism.
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Environmental Friendly Accommodation in a Particular Area
FOŘTOVÁ, Zuzana
The aim of the thesis was to identify environment-friendly approaches in the offer of accommodation in subject area - Cesky Krumlov, to assess the importance of friendly approaches in the strategy of companies offering accommodation and to determine preferences and interest of visitors of the area about range of accommodation that is environmentally friendly. The results of paper and concept of measure for Český Krumlov district are at the close of the paper.
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Sustainable and Responsible Tourism in a Smart Destination
VALTROVÁ, Barbora
The main aim of the work was to apply the principles of sustainability and responsibility in the tourist destinations with the concept of Smart cities and Smart Regions and the use of modern methods and trends for the development of tourism in the tourist destination. These targets were applied to the town of Český Krumlov. One part of the thesis is quantitative research, which examines relations between residents of Český Krumlov and its visitors. According to research results, the design part was elaborated. The suggestions are focused on the development of new smart technologies in transport. Smart, modern and sustainable traffic management in the destination is one of the important components of the Smart City concept. The aim of the suggestion part is to create comprehensive traffic management system that could be useful for visitors of the city and for residents too.
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Responsible tourism in Křivoklátsko
STAROSTOVÁ, Markéta
This thesis deals with the responsible tourism in the selected area CHKO Křivoklátsko. The aim of the thesis is to evaluate the current state of eco-friendly types of tourismin this location through the analysis of its present supply. On the basis of the questionnaire research was also evaluated how are visitors interested in activities of responsible tourism. The data that were obtained through the analysis of supply and demand were used as a basis for suggestions of optimization of products of responsible tourism in this area.
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Environmental Friendly Accommodation in a Particular Area
LITVANOVÁ, Denisa
The aim of this thesis was identify the application of environmental-friendly approaches offer of accommodation in subject areas, assess the importance of responsible approaches in strategy of companies offering accommodation, research into preferences of visitors of the former České Budějovice district concerning a specific offer of responsible tourism industry. The results of paper and concept of measure for České Budějovice district are at the close of the paper.
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Responsible tourism in the Třeboňsko-south Region
ŠTOSKOVÁ, Kateřina
The bachelor thesis deals with the responsible tourism in the area Třeboňsko - jih. Its main goal is an evaluation of the current state of the responsible tourism in this location. This primary goal consists of three fractional goals. The first fractional goal is an evaluation of the structure of assumptions of development of responsible tourism, the second is to evaluate preferences of visitors of this area for individual activities of responsible tourism and the third is to identify suitable suggestions for optimizing this area through the responsible tourism and recreation. For the accomplishment of goals were created analyzes of supply and demand. From their results were then devised suggestions of optimization for using this area through tourism and recreation.
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Responsible tourism in the Lipensko Region
RAJNOVÁ, Kateřina
This bachelor thesis is focused on the responsible tourism in the area Lipensko. The main goal of the bachelor thesis is an evaluation of the current state of responsible tourism in this location. Based on the study of literature and websides is carried out the analysis of supply at first. Through the analysis of demand based on the questionnaire research is then evaluated the interest in selected activities of responsible tourism. On the basis of results of analyzes of supply and demand are devised suggestions of optimization for using this area through the tourism.
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