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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Repositioning značky jachtařské společnosti Navigatour
 Morávková, Šárka
The bachelor thesis deals with how to change the long-term perception of the Navigatour yacht brand in the mind of customers. The theoretical part deals with the essence and importance of the brand, companies corporate culture and the process of repositioning. The practical part describes recreational yachting, the functioning of company Navigatour and on the basis of collection and analysis of primary data is proposed the procedure of reposingioning campaign in the area of change of perception of the company in the mind of costumers.
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