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National Repository of Grey Literature

3 records found

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	František Zelenka's Graphic Design 1918-1938 Boháčová, Ludmila ; Pech, Milan (advisor) ; Knobloch, Iva (referee) Detailed record
	Advertising in Czechoslovakia ŠAREŠOVÁ, Eva The diploma thesis describes the various aspects of an advertising in the period of Czechoslovakia. It follows the continuity of an interwar advertising culture in the cultural and historical context of the time. Furthermore it poses a different beliefs of advertising culture compared to today on the one hand and a very modern approach of advertising through the use of new media, advertising tactics, the amount of advertising studios or innovative design on the other hand. On the theoretical background is established an interpretation of selected product advertising posters to reveal unifying characteristics of poster creation of the time. At the final part is searched for a continuity and use of the topic in present art education. Detailed record
	František Zelenka's Graphic Design 1918-1938 Boháčová, Ludmila ; Pech, Milan (advisor) ; Knobloch, Iva (referee) Detailed record

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