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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Advertisement aimed at children and its ethic framework
 VOTRUBOVÁ, Jindra
The thesis debates the issue of mass communication and one of its important parts - advertisment. It is focusing on advertisment aimed at children, describes the means and sources of its regulation - be it legal or self-regulation. It explains the workings of the Committee for advertisment and compares the legal regulation and self-regulation in Slovakia and Germany. The thesis is pointing at the need of regulation of unethical advertisments which is abusing its influence on the child consumers. It is also stressing the need of teaching children media literacy which should be the children's first line of defence against the influence of advertisment.
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Ethics in the World of Advertisement
 ANTL, Pavel
The dissertation deals with the dilemma of ethics in advertisement; it is divided into six chapters. The first chapter concerns communication and advertisement{\crq}s function in it. In the second part, I focus on the targets and methods of advertisement (they can be positive and negative). I describe the following processes: influence, manipulation, persuasion, suggestion, motivation and purpose of advertisement in the sectors of the market. The third part is directed at the principles of regulation and self-regulation (I explain their differences). How does self-regulation work in practice I showed in the practical example. The fourth chapter describes the most frequently forbidden commercials and in the practical examples, I show how the consumer{\crq}s protection works. In the fifth part,. I stress the importance of media literacy and the problems in media education. In the sixth chapter I focus on the advertisements and at different attitudes and opinions related to it.
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The influence in the operative procedure
 ZRZAVÁ, Monika
This essay is focused on examining of the influence of global mass media on people´s lifestyle and shopping behaviour of consumers. It desribes the problems of how today?s people percieve advertising and what they think of it. It also evaluates the pros and cons of advertising messages. The marketing communication, media and influence of advertising on people´s lifestyle and their decisions are the next important parts of this work. This part also observes the effectiveness of advertising and it´s close links with psychology. The paper also suggests the direction the advertising should take and it also discusses some of the things that should be avoided in advertising. The advertisement became an inseperable part of everyday life. What kind of attitude towards the advertising they create and how much they let influence themselves by it depends solely on each and every single person. This issue would need a further and deeper study in order to provide the necessary information not only for the creators of advertising.
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