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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Practical application of e-mailing
 Palkovičová, Michaela ; Černá, Jitka (advisor) ; Krutiš, Michal (referee)
The aim of this bachelor thesis was to provide general perspective of the key factors in marketing success of e-mailing campaigns. The supportive objective was to define the significance of e-mailing. My intention was to characterize the creation and the structure of campaigns in the section of e-mail marketing. I specified the new trends and the most frequently used types of e-mails, through which it is possible to penetrate information about customers. What is more it helps to create more personalized and targeted campaign. The second part deals with the analysis of an exact e-mailing campaign and evaluates the questionnaires. In the conclusion I characterized the techniques which should be observed when creating e-mailing campaign.
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