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Analysis of tourist services in a selected tourist region
 Prokešová, Pavlína ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
The main topic of the Master Paper is to describe and analyze tourist services offered in the selected region of Vysočina and to find out suitable forms of tourism in given region. The first part contains the essential definitions of tourism, characteristic features of the demand and offer in tourist services. The chapter also introduces the terms "sustainable development" and "environment friendly" forms of tourism. The second part briefly introduces the region of Vysočina. Next part contains an analysis of tourist service offer distributed into primary and secondary offer. This part introduces the opportunities for hiking, cycling and golf. Next chapter deals with the analysis of visitors to the region. The conclusion summarizes the findings of the previous chapters, giving an evaluation of the tourist services in the region in general.
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