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Biopotraviny a farmářské potraviny - současný stav a perspektivy na Brněnsku
Minaříková, Martina
The thesis deals with the current situation of organic food and farmers food in Brno Region. These products have become more and more popular thanks to the way of their production (organic food) and a possibility of a direct contact with their producers (farm food). The work focuses on the origin of organic and farmers products in selected shops as well as on consumers preferences and motivations to buy these products evaluated from the data gathered in a questionnaire survey (150 respondents). The detailed analysis and evaluation of the data obtained in the survey mentioned above show that some of the concerned shops have the same contractors, which may be a result of the fact that their products are popular with customers and/or they produce enough to meet the demands of the market. The organic products are bought by 81,4 % and farmers products by 85,3 % respondents. In many cases organic products are at the same time local farmers products. Yard sales, box sales and farmers markets are among the most popular forms of sale. The respondents go to the farmers markets to buy both organic products (64,2 %) and farmers products (64,2 %). Despite the growing popularity of these products, I assume that there is still a lot of research work to be done and a necessity to provide the public with unbiased information on their quality.
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Selling regional products in stores in a selected location
DOLÍVKOVÁ, Helena
The aim of my thesis was to identify the range of the offer of the regional food supply in selected retail chains and specialized stores in České Budějovice, and especially to define the elements of sales strategy, product mix, terms of sale, and evaluate the degree of enforcement of products labeled with a regional brand. The method of observation was used and all the chosen stores were directly visited to get the required information. The survey included ten retail chains and two specialized shops. Based on the results of the survey, it was possible to answer the given research questions and suggest to the retails chains and specialized shops the way how to raise awareness about the offered regional food products and what strategy, in order to increase sales of these products, shall be chosen. Furthermore, there are some recommendations for final users in terms of availability and scale of regional food products offer and for regional suppliers which stores are potentially suitable consumers.
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Prodejní úspěšnost v soutěži oceněných regionálních potravin Jihomoravského kraje
Pernicová, Lenka
My diploma thesis deals with the sales success in the regional competitions „Regional food“ and „Golden taste of south Moravia“ that have been declared by Agrarian chamber. There are evaluated individual competitors and their awarded food products in the years 2013 to 2017. Conducted surveys of competitors and public opininon are the main subjekt of this thesis. On the basis of the results of surveys there was suggested an improvement for promotion of the proclaimed competitions. There are contained schemes approaching problems solved in the diploma thesis.
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Chování spotřebitelů na trhu s regionálními potravinami
Bušová, Beáta
The diploma thesis deals with consumer behaviour in the regional food market. The diploma thesis has two parts, literary research and the practical part. The literary research focuses on explaining the concept of consumer, focusing on its purchasing behaviour and the description of purchasing decision process. We also find individual types of segmentation and product promotion options. Further, the literary research includes an explanation of the concept of regional food, its labelling, the places where regional food is offered, and description of the certification process. The practical part firstly deals with the orientation analysis on the regional food market and then contains the primary research which was conducted through a questionnaire survey among the consumers of the South Moravian Region. At the end of the work we find recommendations for appropriate communication for regional food retailers.
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Udržitelnost biopotravin a regionálních produktů
Čecháková, Klára
This work deals with the sustainability of organic food and regional products in the Czech Republic. It is primarily focused on the issue of organic farming. It describes its characteristics, development and current state in the Czech Republic. Furthermore, conventional and integrated agriculture is generally characterized. The description of conventional agriculture is largely composed of a destripcion of its impact on the environment and human health. The case study area is described here. The results describe two selected farms, ecological and conventional. Both types of farming are compared using the comparative method. Offered organic food and regional farm products are listed. The results show that organic farming is more suitable with regard to nature and human health. Milk production is noticeably more demanding than meat production. When comparing certification, it has been proven to be more advantageous to have the "Regional Food" certificate.
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Podnikatelský záměr - mobilní aplikace
OTÁHAL, Ondřej
In the diploma thesis are defined terms related to entrepreneurship. In the application part, I elaborate a business plan for the development of a mobile application in the form of a written business plan including all key analyzes and methods. The most important parts of the plan include a detailed financial plan, a marketing plan, and a risk plan.
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Přínos značky CHUTNÁ HEZKY. JIHOČESKY pro vybrané regionální výrobce
GAZÁREK, Lukáš
This diploma thesis describes consumer behavior in the market, it deals with the brand as such and then deals with individual regional brands. It focuses on the CHUTNÁ HEZKY. JIHOČESKY and the contribution of this competition for selected regional producers. In the practical part are processed and presented graphically. The results of the questionnaire survey, which were attended by South Bohemian regional food producers, The aim was to find out the meaning of thes competation and possibly to propose changes that would make this competition more attractive in the future. The conclusion and discussion is a summary of the results.
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Chování spotřebitelů v souvislosti s jejich životním stylem
DOUDOVÁ, Veronika
The bachelor thesis analyzes the purchasing behavior of consumers depending on their lifestyle and related diet quality in terms of regional food. The first part is devoted to theoretical bases, which are related to this issue. It consists of interpretation of basic concepts, such as consumer, lifestyle and regional food. The second part focuses on marketing research survey in form of questionnaire. The aim here is to determine whether the population of the Czech Republic cares about healthy lifestyle and related diet quality in terms of regional food.
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Biopotraviny a farmářské potraviny - současný stav a perspektivy na Brněnsku
Minaříková, Martina
The thesis deals with the current situation of organic food and farmers food in Brno Region. These products have become more and more popular thanks to the way of their production (organic food) and a possibility of a direct contact with their producers (farm food). The work focuses on the origin of organic and farmers products in selected shops as well as on consumers preferences and motivations to buy these products evaluated from the data gathered in a questionnaire survey (150 respondents). The detailed analysis and evaluation of the data obtained in the survey mentioned above show that some of the concerned shops have the same contractors, which may be a result of the fact that their products are popular with customers and/or they produce enough to meet the demands of the market. The organic products are bought by 81,4 % and farmers products by 85,3 % respondents. In many cases organic products are at the same time local farmers products. Yard sales, box sales and farmers markets are among the most popular forms of sale. The respondents go to the farmers markets to buy both organic products (64,2 %) and farmers products (64,2 %). Despite the growing popularity of these products, I assume that there is still a lot of research work to be done and a necessity to provide the public with unbiased information on their quality.
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Improvement professional competence of training teachers
Rejhonová, Věra ; Zilvar, Josef (advisor) ; Ilona, Ilona (referee)
Professional competences are being an inventible part of teachers within the professional trainings field, thus the goal of my thesis is to enhance those professional competences among the training teachers. My thesis is divided into a practical and
a theoretical part.
The theoretical part describes an educational system in the Czech Republic. There are some basic terms related to the professional education being further explained, such as a professional training teacher as well as some relevant competences of teachers within the professional trainings field. Also there is a training instructor further explained in the thesis as well as a personal typology of training teachers. The practical part aims to outline some professional competences of training teachers that are based on a semi-structured interview between educational institutions (n 6) and training teachers (n 6). A feedback to suggestions of professional competences for training teachers was collected from students of the 3rd grade of a cook field of study via a poll (n 122).
In order to keep up with new trends and terms it is necessary that the improvement and enhancement of professional competences will be further provided by institutions that stand beyond a private segment, especially by public institutions.
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