National Repository of Grey Literature 24 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Proposal for Marketing Activities for the Expansion of Regional Product in a Specific Region
Vidlák, Vojtěch ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with proposals of appropriate marketing activities for the company Dalešické cukrářství that are aiming to expand the product in a particular region. The results of these proposals should increase the brand awareness and the growth of sales. The proposals are build on results of analyzes based on theoretical knowledge.
Aktuální problematika zpracování krve do masných výrobků
Hubáčková, Monika
This bachelor thesis deals with the current issue of processing blood into meat products, which originates in history, but the essence remains the same. The use of blood in meat products tends to decrease. Mostly because of its poorer endurance and diminishing popularity with consumers. It describes the slaughter of the animal and the processing of blood for food and other purposes. Furthermore, the work describes the use, composition and properties of the blood. Blood has a similar protein content compared to meat, mainly has a high biological value and contains iron as well as other minerals that contribute to human health. There is also the risk of an alimentary risk, which is part of all meat products. In the next part, meat production, the distribution of meat products and, above all, the list of blood meat products and their recipes are distributed. Also described here is the issue of regional food in selected countries, traditional meat products and domestic slaughter of pigs.
Perspektivy a problematika masné výroby v rámci regionální produkce
Suchánková, Žaneta
The subject of this bachelor thesis is regional meat producers. The first part of the literature search deals with the quality regimes of the European Union and the Czech Republic. Both positive and negative aspects of the labelling systems in their impact on producers, consumers and the environment are presented. The environment is the main reason for the introduction of this sustainability strategy. The link to a particular place is also important, as is the tradition that consumers associate with higher quality products. The second part of the thesis thus focuses on the production of pâté according to the Czech Guild Standard, which refers to traditional and honest processing technology. The technological process is related to economic, hygienic and sensory quality.
Uplatnění regionálních, sezónních a ekologických potravin ve školních stravovacích zařízeních Jihočeského kraje
NEUMAYEROVÁ, Eliška
Information on the use of regional, seasonal and organic foods and opinions on the possible improvement of the current status were investigated in the school catering facilities of the South Bohemian Region. 35 completely filled questionnaires were obtained and evaluated from addressed respondents (heads of catering facilities, directors) of nursery and primary schools. Based on their assessment, it was found that most catering establishments have permanent food suppliers, usually 2 - 3. Kitchen managers prefer suppliers with a larger assortment (wholesalers, supermarkets). 85% of canteens said that regular suppliers give them discounts. From the region's farmers, 35-45% of the canteens take main foods, meat, milk and dairy products, less fruit and vegetables. The most frequently purchased regional food is potatoes, while fish and legumes are mainly imported. Approximately 80% of canteens do not include organic food in the menus. The main reason is their difficult availability and higher price. This is confirmed by the finding that the more the supplier is a local farmer, the fewer canteens use organic products and buy conventional foods. A frequent reason for not using regional food and organic food in the canteens is low awareness of their quality, fear of high prices and limited range. It is therefore necessary for farmers to improve the range of supply, distribution and marketing. Regular workshops for managers and demonstration courses for canteen employees on how to effectively use these foods in menus can improve the situation. Promoting these foods is also important in order to raise awareness among parents and children.
Preference zákazníků při volbě vybraných produktů a environmetální aspekty jejich transportu
BEČKOVÁ, Veronika
The subject of the thesis is "Customer preferences in the selection of selected products and environmental aspects of transport". The theoretical part describes organic agriculture and its development, the current situation in the Czech Republic and the EU, meaning and processing of organic products, regional food, legislation, certification and environmental aspects of agriculture. The following section is devoted to the questionnaire survey on the topic,, Analysis of customer preferences in selecting food.'' Another part is devoted to environmental aspects related to the transport of food. Within Results and discussion sections are evaluated processed data and the main findings of work.
Využití moderních informačních technologií při podpoře prodeje regionálních potravin
PILBAUER, Pavel
The aim of this bachelor project is to define the use of modern mean of communication on the internet platforms, such as social networks, websites, video cration etc. In the first part Ii deal with general clarification of services enabling internet marketing. In the next part, I describe in detail the possibilities of each service as part of the communication mix of companies producing regional foods. I evaluate their contribution.
Proposal for Marketing Activities for the Expansion of Regional Product in a Specific Region
Vidlák, Vojtěch ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with proposals of appropriate marketing activities for the company Dalešické cukrářství that are aiming to expand the product in a particular region. The results of these proposals should increase the brand awareness and the growth of sales. The proposals are build on results of analyzes based on theoretical knowledge.
Role of regional product in regional development
Moravová, Petra ; Varvažovská, Pavla (advisor) ; Miloš, Miloš (referee)
The aim of this work is proposal of possibilities how to use regional products for regional development, to strengthen togetherness and cohesion with the given region together with an emphasis on identity and cultural heritage. This work compares regional products in two specific areas of different countries , Klatovsko in the Czech Republic and the Pays du Revermont in France. The work characterizes a particular environment, the role of regional organizations, the definition of quality, certification of origen and labeling local traditional foods. A quantitative and qualitative survey shows that interest in traditional product by consumers is high and obvious connection between the consumer, regional product and particular region. National pride and the importance of protecting of cultural heritage has showed to be one of the priorities of our epoch. The results of this work eneble practical utility. They can be useful information and base for municipality of city on issues of other development of the region and cooperation in various areas within the national and international level.
Regional gastronomy as the part of regional development activities viewed by young generation (the case of one vocational hotel management school)
Eretová, Jiřina ; Lošťák, Michal (advisor)
Work first approach a literary review the question of linking regional development and rural and regional food concept (or. As well as other alternative food chains). On this basis, the survey conducted among the students selected hotel schools. Since it is expected that graduates of schools of this type will work in restaurants, work will investigate their relationship to regional foodstuffs which may affect the future direction of the business in which they work, but also the actual development of the region where they operate. As a supplementary data collection technique will be used, structured interviews, which should show how the school works with his students in relation to regional food. After collecting and processing the results of the statistical program, will be followed by their analysis and interpretation, which should result in conclusions and recommendations to the school (learning how to navigate that its outputs were beneficial to the school (learning how to navigate that its outputs are beneficial to region in which the school is located).
The importance of competition of the "Regional Food" as a development potential
Batíková, Petra ; Varvažovská, Pavla (advisor) ; Miloš, Miloš (referee)
This thesis deals with the competition "Regional food" and its link to the development and promotion of the regions. The main aim of this thesis is to suggest a method of use of food products awarded in the competition "Regional food" for development and advertisement of regions. Another aim is to offer measures and activities that can be taken into practice, that could be helpful for the competition itself in the future development. The first part of this thesis is aimed on theoretical relationship in examined issues. It is described the meaning of the regions, possibilities for development connected to tourism, labeling food products in the Czech Republic and also information about the most spread brands in Czech that state their quality and origin could be found there. The second part of the thesis provides quantitative research between the residents of Central and South Bohemia and qualitative restricted research between producers of awarded food products. Both parts of the research, qualitative and quantitative, are aimed on perceiving and valorizing the award Regional food. In the conclusion are suggested the ways how to use awarded food products for the region development and also pointed out ideas that could be helpful for Regional food competition in its future development.

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