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National Repository of Grey Literature 1 records found  Search took 0.04 seconds. 
The Strategy of Customers´ Recruitmet for the Luxury Brand
 Bartošová, Gabriela ; Král, Petr (advisor) ; Jurek, Martin (referee)
The theme of the diploma thesis is the specific marketing of luxury brands with focus on Diesel, parfum brand. The aim of the diploma thesis is to review principles on which the luxury brands' marketing proceeds, and what are its specifics. Theoretical findings are applied to Diesel brand, the current Diesel marketing communication is analysed as well. The main aim of the diploma thesis is to propose next steps for marketing activities of Diesel brand.
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