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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of the Plan for Entering Foreign Markets in the Diagnostic Imaging Medical Technology
 Svobodová, Eliška ; Chládek, Martin (referee) ; Šimberová, Iveta (advisor)
The master thesis deals with the proposal of a plan for entering the foreign market of the distributor Electric Medical Service, s.r.o., which operates on the Czech market in the field of medical diagnostic imaging technologies. The thesis contains theoretical background, which are used to develop partial analyses and to determine the current state of the market and company. Based on the outputs of individual analyses and market research, a plan for entering a selected foreign market is proposed.
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