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National Repository of Grey Literature

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Vydavatelská a obchodní činnost Supraphonu Music a.s. Motlová, Barbora ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee) Bakalářská práce se zaměřuje na postavení hudebního vydavatelství Supraphonu Music a.s. na českém hudebním trhu. Prostřednictvím rozboru realizačního procesu v organizaci, popisu vydavatelské činnosti v jednotlivých hudebních žánrech a rekapitulace obchodní činnosti se snaží nastínit možné zlepšení pozice firmy na trhu a odhalit možnosti dalšího vývoje. K celkovému zhodnocení je použita metoda SWOT. Detailed record

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