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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Psychology of selling in wholesale and retail
 Jesenská, Tatiana ; Bedrnová, Eva (advisor) ; Chládová, Martina (referee)
The aim of this work is to clarify the fundamental role and impact of psychology and buzzmarketing in practice. Also approach the most important tools needed to understand the proper utilization of all their advantages, such as procedures to become a successful professional seller, how to avoid failure and to be able to cope with problems, how to communicate with clients and how is this all influenced by the motivation itself. The work provides an overview of how psychology of selling is closely related to buzzmarketing. These theoretical findings are substantiated and analyzed on the basis of empirical research in wholesale and in depth research in a particular retail chain.
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