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Consumer behavior in relation to their lifestyle.
ČERNÁ, Veronika
The bachelor thesis analyzes the purchasing behavior of young people according to their lifestyle and influence on the quality of their meals. The first part is focused on the theoretical backgrounds that relate to the given issues. In the theory is interpretation of terms such as young people, lifestyle, nutrition, market psychology, consumer or marketing. The second part of the bachelor thesis is then focused on marketing research through a questionnaire survey. Here was the goal to find out whether young people, especially in Western Bohemia, are interested in a healthy lifestyle.
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Application of the Fibonacci sequence in asset markets
Míšek, Tomáš ; Soukup, Alexandr (advisor) ; Šrédl, Karel (referee)
This bachelor thesis deals with the possibilities of using the Fibonacci sequence in asset markets. First, it introduces the issue of asset market and describes the individual assets. Then it explains, twhat it is the Fibonacci sequence and what mechanisms cause that it can be applied to conduct market assets. Describes the various technical analysis tools, which using this sequence. In the next section, the reader is familiar with various business strategies that utilize the tools and indicators based on this principle. As a brief description and as an example of using this strategy in the trading platform MetaTrader5. Finally, it applied Fibonacci tool to chart the development of prices of selected market for the year 2015 for the purpose of verifying that the market reacted to the level of the Fibonacci sequence. The author's subsequent assessment recommended to carry out more detailed statistical examination. Methods based on the Fibonacci sequence, when used properly, increases the chances of profitable trading. They are the accurate method of exploring capital markets. Above that, it will be able to predict future results and determine future trends of macroeconomic aggregates. However, it is necessary to observe the principle of risk management.
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