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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Consumer Decision-Making in Conditions of Risk
 Cetlová, Tereza ; Svobodová, Kateřina (referee) ; Škapa, Stanislav (advisor)
The aim of the thesis is to afford a complex perspective of a parallel development of psychology and economics to the readers. It is suggested, how psychological experiments could be used for the overall enrichment of the classical theory of economics. In the thesis, readers are introduced to the development of economic theories over time, and also to what role a human takes as a personality. Including the thesis is the part engaging in consumer decision process.
Detailed record
Consumer Decision-Making in Conditions of Risk
 Cetlová, Tereza ; Svobodová, Kateřina (referee) ; Škapa, Stanislav (advisor)
The aim of the thesis is to afford a complex perspective of a parallel development of psychology and economics to the readers. It is suggested, how psychological experiments could be used for the overall enrichment of the classical theory of economics. In the thesis, readers are introduced to the development of economic theories over time, and also to what role a human takes as a personality. Including the thesis is the part engaging in consumer decision process.
Detailed record

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