|
Proposal for strategy for development in the company
Kovář, Martin ; Hron, Jan (advisor) ; Tučková, Karolína (referee)
This thesis focuses on small business entity, a tradesman, who owns shop with pet supplies in Zlín
The theoretical part describes the general procedures for effective capital given notice, propose solutions organization and operation of the company, workflows, development financing, market demand and supply in the sector. Part also deals with the use of IS, web, PR, goodwill.
In a part own work focuses on the application of these theoretical methods on my chosen subject. Above all, the creation of a comprehensive and coherent strategy, defining specific procedures-based calculations and forecasts for the development of the business entity.
|