Home > Search Results: keywords:"promoting"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Internet communication in the service sector
 MRÁZ, Daniel
This thesis delves into the issue of communication on the internet, from different perspectives, from communication between service providers and current or potential customers, communication via advertising, to communication between service users and other service users. It looks into the problems of running a marketing on social networks and various marketing strategies. The thesis also analyzes pros and cons of different types of internet advertisements. Lastly, via questionnaires, the work aims to discover the views and preferences of internet users in Czechia.
Detailed record
The strategy of a service providing company
 Zmeškalová, Eva ; Filipová, Alena (advisor) ; Löwová, Marie (referee)
The work is analyzing strategies of a real service providing company doing business in the Czech Republic. It investigates its capability to deal with the changing environment and to face problems in its field - the entertainment industry. In order to see the company's future potential it looks deep into its individual strategies leading to reach the preset goals and examines in detail its main products. Also, it studies its relationship with employees, clients, suppliers and competition. Then, it weights its marketing tools to suggest the appropriate ones according to the chosen segment of its positionning.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English