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National Repository of Grey Literature

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Application of a CRM system in the sector of congress tourism Pelánová, Iva ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee) Congress tourism is one of the most dynamic forms of tourism, a growing sector that places increasingly higher demands on information technologies.The first part of this work deals with congress tourism from the marketing and sales department's point of view. The second part deals with basic CRM system characteristics. The third section describes the changes in the CRM system and their contribution to the specific company. Detailed record

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