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"The World's Biggest Problems, the World's Biggest Market Opportunities": Contours of Conscious Capitalism in the Czech Republic
Virtová, Tereza ; Stöckelová, Tereza (advisor) ; Gerbery, Daniel (referee) ; Murin, Ivan (referee)
This dissertation deals with the relations between economics and ethics. It specifically focuses on a contemporary trend that seeks to reform the socio-economic system from within the private sector, which the thesis conceptualises as 'conscious capitalism'. The thesis is the result of a long-term ethnographic research on socially responsible start-ups in Prague and presents conscious capitalism through three case studies. The first study focuses on the question of work ethic and subjectivity of conscious entrepreneurs and workers and the dynamics of their interrelationship in enterprises. The second study shifts the focus to the sphere of socially beneficial production and the creation of conscious products, and analyses in detail the operation of one social enterprise. The theme of the third case study is the relation of conscious capitalism to shareholder capitalism, which it on the one hand criticizes, but on the other hand builds on and uses for its own development. This dissertation belongs to the critical social science studies that address the ethical turn in capitalism (Bandinelli 2017; Chiapello 2013; Land & Taylor 2014; Morozov 2013), although its own contribution stems primarily from the research focus on the inside of the small start- ups. The work presents conscious entrepreneurship...

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