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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Product line analysis of Druchema company
 Daňková, Diana ; Vávra, Oldřich (advisor) ; Valdová, Miluše (referee)
The thesis describes Czech traditional company Druchema that distributes to market products from the field of chemistry, glues, textile paints and sport products. Author results from the theory of marketing mix, product assortment and applied analysis. By analysing the individual series author identifies products that need further support or exclude from the assortment. The work explains the assortment dependence on restructuring and financial crisis. The thesis focuses on the partial section of assortment -- Easter products.
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Marketing analysis of packaging
 Bermannová, Hana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
The subject of this diploma thesis is marketing analysis of packaging of yogurt. Theoretical part of this thesis is concerned with individual functions of packaging and places emphasis on their marketing impact. Thid diploma thesis describes current situation on czech yogurt market, subsequently investigates mutual relation of product media. Practical part of thesis contains the analysis of research results focused on consumer perception of packaging and conclusion.
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Product line analysis of Janus company
 Kudrnová, Gabriela ; Vávra, Oldřich (advisor) ; Drábová, Veronika (referee)
The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies.
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